Investor overview
The operating layer B2B SaaS founders are missing.
Stacklane is raising a $1.5M pre-seed to accelerate the paid launch and expand integrations. We have traction, a clear wedge, and a founder-led go-to-market already working.
Traction
The problem
B2B SaaS founders spend 10–15 hours per month manually assembling metrics for investors, boards, and team standup.
The spreadsheets break. The numbers lag. The definitions drift between people. The board deck is assembled by hand the night before.
BI tools are built for analysts, not founders. They require modeling skills and cost $2K+/month before you get one usable dashboard.
The gap between 'data exists in Stripe' and 'board pack is ready' is 2 days of human work — every single month.
The solution
Stacklane connects to your billing and CRM and calculates the metrics automatically. Standard SaaS definitions, always reconciled.
The board pack exports itself. One click. Formatted to investor expectations, not your internal naming convention.
Cohort views and anomaly alerts surface what matters before the board meeting — not during it.
Pricing is designed for seed-stage: free in beta, $299/month at launch. Not enterprise BI pricing.
Market sizing
TAM
$4.2B
B2B SaaS analytics and reporting tools (2024, IDC)
SAM
$680M
Seed–Series B SaaS companies with >$10K MRR
SOM (Y3)
$34M
5% of SAM at $299/mo average contract
Milestones
Oct 2024
Started building. Stripe integration live in 6 weeks.
Dec 2024
First 10 beta accounts. NPS 54.
Feb 2025
Board PDF export shipped. Cohort analysis live.
Mar 2025
40 accounts. Shadow MRR crosses $10K.
Q3 2025target
Paid launch target. HubSpot + Salesforce integrations.
Q4 2025target
Series A readiness. 200 paying accounts target.
THE ASK
$1.5M pre-seed.
18-month runway to paid launch, 200 paying accounts, and Series A readiness. We have the product, the traction, and the distribution channel. We need the capital to accelerate.